Jackie B. Grice

Speaker | CEO | Best-Selling Co-Author | Transformational Coach | Business Strategist

Jackie B. Grice is not just a CEO, she is a force for transformation. A trailblazing entrepreneur, purpose coach, and strategist, Jackie has built multiple thriving enterprises that merge faith, strategy, and soul. As the founder of J Diamond Inc., dba Agape Travel & Tours, she turned a single transportation vision into a multimillion-dollar company serving government and private clients across the nation.

But it was through seasons of loss, rebuilding, and divine redirection that Jackie discovered her greatest mission , helping others launch deeper.
Out of that revelation, Launching Deeper Enterprises was born, a coaching and consulting firm created to help purpose-aligned leaders, entrepreneurs, and visionaries harness the gifts already placed in their hands. Jackie believes the greatest form of wealth isn’t just financial , it’s spiritual alignment, clarity of purpose, and the ability to build businesses that heal communities from the inside out.

With over two decades of leadership experience and certification as a purpose and emotional-intelligence coach, Jackie blends analytical precision with spiritual insight. Being educated at the University of Virginia in Mechanical Engineering, Jackie brings the precision of an engineer and the vision of a strategist to every business she builds. Her teachings bridge business mastery and soul transformation, equipping people to build companies that don’t just profit, they matter.

Through Launching Deeper, Jackie is on a mission to raise up a new generation of soul-centered leaders , women and men who lead with integrity, wholeness, and divine vision. Her programs, retreats, and signature experiences awaken people to who they truly are, helping them rewrite their stories and walk in unshakable confidence.

Above all, Jackie treasures her most sacred roles as a wife to Wayne and mother to Diamond and Wayne Grice II. Her life is proof that when faith meets strategy, transformation multiplies.